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A study of motivation and behavior of the individual consumer, the industrial purchaser, the government, and institutional buyer, this course studies pricing, product planning and promotion, market research, and analysis.
Prerequisite: ECN 101
All files are in PDF format unless otherwise noted. College Catalog 2012-2013 College Catalog 2011-2012 College Catalog 2010-2011 Supplement 2009-2010 College Catalog 2008-2010
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